Get found first
Show up where buyers already look. We put your brand in front of the searches that matter — not the vanity ones.
Back to Portfolio
SEO
MediCare
Local SEO and content strategy that put a healthcare brand on top of the map pack.
how to rank #1 for medicare
Organic trafficSERP positionBacklink profileCore Web VitalsSearch intentCrawl health
medicare.health
Organic Traffic+412%
SERP position
best running shoes online
#47#245
The Results
Rankings that turned into revenue.
+412%
Organic Traffic
240
Keywords in Top 10
68
Domain Rating
5x
Conversions From Search
Organic Traffic · 12 Months
Indexed to peak+412%
Peak month
Dec
Months up
11/11
Best gain
Jul
Keyword Movements
2best running shoes online#4745
4affordable home insurance#3127
6project management software#6862
1eco friendly packaging#2221
3online tax filing#5552
5custom app development#4035
2marketing agency near me#2927
Why SEO
Why bring in an SEO partner.
Search is a fight for a handful of spots — and everyone in your category wants them. Winning takes technical depth, patience, and a team that does this every day.
Spend less per customer
Organic traffic doesn't reset when the ad budget stops. Every ranking you earn keeps paying — and drives your cost per lead down.
Reach new demand
Rank for the questions your future customers are asking. That's how you meet qualified people who've never heard your name.
Own the technical depth
Crawl budget, schema, Core Web Vitals — the work that moves rankings is specialized and unglamorous. We've already made the mistakes.
Outrank the competition
Everyone in your category wants the same ten spots. We track what the leaders are doing, and find where they're soft.
What We Deployed
Eight moves that changed the trajectory.
Every discipline below was applied to this campaign — sequenced, measured, and shipped until the numbers moved.
How We Work
Four phases from first crawl to compounding growth.
No guesswork, no black box — a clear arc that takes your site from diagnosis to durable rankings.
01
Diagnose
We pull your site apart — crawl, code, content, competitors — until we know exactly what's holding rankings back.
Full technical and content audit
Crawl depth, index bloat, Core Web Vitals, broken schema — every blocker documented and ranked.
Competitive and gap analysis
We map who outranks you, for what, and precisely where the openings sit.
02
Map the plan
Research turns into a prioritized roadmap tied to the searches that actually bring you buyers.
Keyword and intent research
Terms grouped by what the searcher wants — informational, comparison, ready-to-buy — not raw volume.
Roadmap built on impact
Every fix and page sequenced by effort against revenue, so early wins fund the rest.
03
Build and ship
The plan gets executed — code, copy, and authority — with our hands on the work, not a slide deck.
Technical fixes and on-page
Site speed, crawl paths, schema, titles, internal links — a foundation search engines trust.
Content and authority building
Pages written to match intent, backed by links earned through real editorial relationships.
04
Prove and compound
We track what the work earned in revenue, then reinvest those signals into the next round.
Rankings tied to revenue
Dashboards showing traffic, leads, and pipeline by keyword — not vanity position charts.
Monthly iteration and expansion
Winners get scaled, laggards get rewritten, and new intent clusters enter the roadmap.
Why It Worked
Not more rankings. More revenue.
Position one on a keyword nobody buys from is a vanity metric. We worked backwards from pipeline — which searches signal intent, which pages close, which fixes move money. Rankings followed, but they were the byproduct, not the scoreboard.
Generalists treat SEO as a checklist. We treat it as a discipline — technical leads, content strategists, and link specialists on one team, wired into paid, email, and CRO. One roadmap, shared data, and every channel making the others work harder.
Revenue-first roadmap
Every task tied to pipeline impact, not a keyword count.
Specialists, not generalists
Technical, content, and links each owned by a dedicated practitioner.
Built into the mix
SEO shares data and targets with paid, email, and CRO.
Compounding by design
Wins stack quarter over quarter instead of resetting each campaign.
Where We Work
No two search markets read the same.
Competitors, intent, buying cycles, trust thresholds — they shift the moment you change sector. So we build the SEO approach around the vertical itself, not a template dragged across from someone else's industry.
YMYL trust signalsFinance & Fintech
Google audits who wrote it, who reviewed it, and whether your licences check out before ranking anything.
Course entity clustersEducation
Prospective students search in cohorts — course pages need to answer intake, cost, and outcome questions cold.
Route-level scaleTransport & Mobility
Every route, city pair, and vehicle class is its own query with its own intent.
FAQ
Learn more about SEO.
Straight answers to the questions clients ask us first — no jargon, no hedging.
Expect early technical wins in weeks — indexation fixes and on-page work can move things fast. Real momentum typically compounds over 4-6 months, with competitive terms taking 9-12. Anyone promising page one in 30 days is selling you something else.
It's a full diagnostic of your site — crawlability, site speed, indexation, on-page structure, content gaps, and backlink profile. We surface every issue holding you back, then rank them by impact. You get a prioritized roadmap, not a 200-page PDF nobody reads.
They're the actual phrases people type when they need what you sell. We map them by intent — informational, commercial, transactional — because ranking for the wrong intent brings traffic that never converts. Volume matters less than fit.
A backlink is another site vouching for yours. Search engines read them as votes of confidence, and they remain one of the strongest ranking signals. Quality beats quantity every time — one link from a trusted industry publication outweighs a hundred from directories.
It's how you win searches tied to a place — “near me”, city terms, map pack results. The work centers on your Google Business Profile, consistent citations, reviews, and location-specific pages. For anyone serving a defined area, it's the highest-leverage channel there is.
Pricing scales with site size, competition, and how much ground you need to make up. Most engagements run as a monthly retainer covering technical work, content, and link acquisition. We scope it against your goals first — no packages, no padding.
Ahrefs and Semrush for keyword and backlink intelligence. Screaming Frog for deep technical crawls. Google Search Console and GA4 for real performance data straight from the source, with Looker Studio pulling it all into one dashboard you can actually read.
We track rankings to sessions to conversions to revenue — the whole chain, not just the vanity end. Every retainer gets a live dashboard tying organic performance to pipeline. If a tactic isn't earning its keep in 90 days, we say so and reallocate.
“Six months in, we rank on page one for the terms that actually convert — and organic is now our cheapest, fastest-growing channel. Aprodence treated our rankings like a P&L, not a vanity chart.”
AM
Arjun Mehta
Founder, Northbound Commerce
More Work
Related projects.
Ready to outrank them?
Send us your site and we'll run a free SEO audit — real findings, ranked by impact, no strings attached.
No lock-inNo obligationReply in 48h